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| Every
car in stock is displayed, sorted by model,
with thumbnail image (which can be enlarged), essential
information and price. |
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| Images
and text are added using a custom interface
which directly reflects the structure and appearance
of the final web pages. |
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Immac.
Frontera just come in |
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| How
to sell used cars on the internet |
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| Vauxhall City is a major
reseller of used Vauxhall cars. Dealing in used
vehicles is a high-pressure, no-nonsense business,
and Vauxhall City was clear from the outset what
the website was for. |
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If you have a product
to sell, the first step is to let
your prospective customers know that you
have it.
Each used car is, in a sense unique.
A dealer, therefore, needs to publish a
complete list of the current stock.
Advertising in the
print media is expensive, and subject to
delay.
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| An enlarged
image lets the discerning viewer
take a closer look |
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| So Vauxhall City uses advertising
to "bounce" readers through to the website
for a comprehensive, illustrated listing. This cuts
advertising costs, but at the same time radically
improves productivity. |
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These guys are car dealers,
not programmers! So database maintenance
has to be fast, and straightforward.
As each car comes in, it is photographed using
a digital camera. Images and text are then added
using a custom interface which directly reflects
the structure and appearance of the final web
pages.
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| Database maintenance
couldn't be simpler. |
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| This, of course, is the classic
application for the database-driven website. People
don't actually buy second hand cars on the web,
but keeping the whole stocklist up there, pics and all,
has brought a huge surge of customers to this canny dealer! |
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| Site location: http://www.vauxhallcity.co.uk |
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