Hibyte - Site promotion - What is a website for?

RPW Design required a very clean, restrained style.

RPW Design designs the interiors of big-name hotels, and required a very clean, restrained style.

Contract Furnishing Magazine required an information site with a strong personality

Site promotion:

We are always happy to discuss site promotion strategies with clients, but many of the things you should do are obvious:

Promote your site: put the address on your premises, on letterheads, emails, voicemail and advertising.

Consider having a site which you can update regularly (see Database driven sites) - and let your customers know that the latest prices and product information, special offers etc. are there.

Use the web yourself, and get to know the online directories, listings, search ulilities etc.where you can post your URL.

Sites on demand

Is there any such thing as an ordinary website?

The first two questions we ask when commencing a website project are:
What is this website for? and How will it earn its keep?

News coverage of the rise and fall of high profile 'dot com' ventures has obscured the fact that many companies thrive on internet sales. However, it is important to note that the products sold tend to fall into one of three categories:

(i)	Items difficult to obtain locally.
(ii)	Items which are much more expensive locally.
(iii)	Downloadable Items - software etc.

Although people do buy on the web, more often they use it to obtain information.

Dynamic page handling frees page designers from constraints.

The Stardust in Sri Lanka posts a daily video from paradise.

So in many projects, the answer to the question "What is this website for" will be: "To provide the information visitors are seeking.

This information may be explicit - price lists, product descriptions, company location and profile, or implicit - the impression conveyed by the look, feel and functionality of the site.

And how will it earn its keep? A well-promoted, informative website is often the most cost-effective way of letting prospective customers know what you have to offer.
Site promotion - see panel on left.

Content editors can work from anywhere in the world.

The world's most popular bike forum.

On this page we feature four 'ordinary websites' - small sites which apply differing methods to achieve their objectives.

Featured sites:

http://www.rpwdesign.com	http://www.arugambay.com
http://yamaha-rd.com	http://www.pvuk.com